Start with name
Every name should have meaning behind it.
- What is the meaning of your small business or hobby name? Write down your meaning or purpose.
- How will the design of the logo reflect your name? Think about colors, fonts, graphics, etc.
- Keep the name simple and easy to spell. I can’t emphasize the spelling of a name enough. Yes, everyone wants to stand out with a unique name, but remember unique spelling can sometimes be hard for people to remember or search for.
- Brainstorm a list of names. Write them down. Ask people what they think. Narrow the name choice down and do some research. Research website domains (if you are planning to make a website), social media pages (does a page already exist with this name?), competitors, registering a business name, etc. These may have an influence on your name and logo.
Example: Hatched by Megan Wagner is my name of my crochet hobby. I wanted my crochet name to represent the process of planning and producing an item. I also didn’t necessarily want my logo to be specifically crochet related at this time, this may change in the future as logos should evolve with time. I knew I wanted to include my full name as well. So my initial name that I came up with after brainstorming many names was “HatchIt by Megan Wagner”, I later transitioned to “Hatched by Megan Wagner”. The word “Hatched” meaning generated, created, produced, and adding “by Megan Wagner” for the recognition of myself.
Finding a graphic designer for logo design
When creating a logo you will need to determine if this is something you want to take on yourself or hire a freelance graphic designer. Think about your budget. Some people find it hard to justify spending money on a logo design, but think of it this way, your logo is one of the most important pieces to branding! Really take your logo design and the amount you spend seriously if you plan to use it for a business.
Use social media to see if you can find a freelance graphic designer. Here are a few of my suggestions on where to find a freelance graphic designer:
- Ask people you may know, or ask in a Facebook group you participate in (if it is allowed).
- Create a ISO (in search of) marketplace post on Facebook.
- Look on LinkedIn.
- For a small budget, check with a local college students in a Graphic Design program. Most students would be glad to have something to add to their portfolio.
Your next step after you have found a graphic designer is to see if they are the right fit for you. At this point you can also ask for a price quote.
The most common question I hear from a potential client is “How much will a logo design cost?”. Every freelance graphic designer is going to charge differently. You may find some graphic designers will charge a standard price for logo design and others may have hourly charges. Some graphic designers will expect the client to pay at least half, if not all, of the cost up front. There may be some additional costs included too, such as if you choose to have a hand drawn logo design or if fonts need to be purchased.
If you hire a professional graphic designer you should expect to get some questions from them before committing, questions such as:
- Do you have a logo deadline?
- Do you have a budget (range) in mind for the logo?
- What is the meaning behind your business name?
- Do you have a slogan or secondary line that would be used with your logo?
- Did you have any specific colors in mind?
- Did you have any specific fonts in mind?
- Are there any examples of other design styles that would help the designer determine more of the overall style you are looking for with your logo? Or do you have a sketch of the logo design you are looking for?
As a graphic designer, I will ask the above questions and possibly other questions before quoting a price. Remember every logo design is different, so therefore the pricing may be different.
Hopefully this has been helpful in your journey to getting a crochet logo! Let me know if you have questions, I would love to answer them.